Questions buyers ask, answered plainly.

Tellstay turns CRM records into typed, timestamped events, turns events into signals with deterministic rules, and rolls those signals up into five health dimensions: Commercial, Adoption, Technical, Relationship and Outcome. Each account gets a band (Healthy, Watch, At risk or Critical) and a renewal likelihood. The same inputs always give the same score.

No. Scores come from deterministic, versioned rules. AI only explains a score, and it is optional. Tellstay’s scores, Renewal Room and reports work with AI turned off.

Yes. Every assessment is versioned and kept, recorded with the model version that produced it, and each change is linked to the dated signals that caused it. Model updates never silently rewrite history, so you can see why an account was red on any date.

Signals that look small alone are combined into one health view. As an illustrative example (not a real customer), falling active users, a champion marked as left or reopened support tickets would together move the score and the renewal likelihood, shown with a range and a confidence level. The Renewal Room shows every renewal in the next 120 days by stage, with risks and data gaps next to each one.

Missing data is shown as Unknown, never as zero, and new accounts say “Too early to call”. Tellstay doesn’t pretend to know what it can’t see.

Yes. Tellstay uses a read-only OAuth connection scoped to the Salesforce Account object. Your admin reviews and confirms the field mapping before anything is scored.

No. The connection is read-only, and Tellstay never writes back to your CRM. Salesforce free-text fields are excluded at ingestion, which keeps notes and personal detail out of Tellstay.

Yes. You can start with a CSV export of your accounts.

Today Tellstay uses CRM data from Salesforce, or a CSV import. More signal sources, such as usage, support and engagement, are on the roadmap.

It’s a concierge pilot for a small cohort of design partners. You give a 60 to 90 minute setup call, read-only Salesforce access or a CSV, and 30 minutes a week of honest feedback. You get your whole book scored and explained, a Renewal Room for your next 120 days and direct input into what we build next.

Onboarding for the December 2026 cohort runs 1 to 12 December 2026. The pilot is free for December 2026 design partners. Pricing after the pilot is shared with pilot partners, and you decide at the end whether to continue.

VPs and heads of customer success at B2B software companies, where post-sales owns the renewal, whose accounts live in Salesforce or can be exported to a file.

Yes. A data processing agreement is signed before any data flows. It lists our subprocessors.

Every record belongs to one workspace, and automated tests check that tenant queries are scoped. Database row-level security is being added as a second layer, so tenant isolation is listed as “In progress” on our security page.

AI features are off by default, and an admin turns them on per workspace. For pilot data, AI stays off until our AI provider confirms zero data retention in writing. Only a bounded set of signals is sent, never your whole CRM, and customer text is treated as data, never as instructions.

No. Tellstay drafts follow-ups, and a person decides what goes out. Nothing is sent to a customer without your approval.

We delete it on request or at the end of the pilot and confirm in writing.

No. We have no SOC 2 report and no security certifications today, and we say so plainly. Our security page lists what is in place, what we finish before pilot data arrives and what isn’t done yet.

Tellstay is a product of AvenOrbit Labs Inc., a Canadian company based in Ontario, Canada.